The collaboration includes the launch of several flagship programmes covering Digital Marketing Analytics, Digital Transformation, and Storytelling for Strategic Communications, among others.
July 29, 2022: TimesPro has announced a strategic collaboration with MICA, Ahmedabad, to launch various new-age executive education programmes and signed a memorandum of understanding to announce the launch of the four programmes over the forthcoming months.
The collaboration includes the roll-out of four 10-month programmes – Certificate Programme in Senior Marketing Professionals, Digital Transformation, Digital Marketing Analytics, and Storytelling for Strategic Communications to be delivered via TimesPro’s state-of-the-art platform. These programmes are specially developed for individuals looking to enhance their skills and competency in marketing and communications.
MICA and TimesPro will usher in a new blend of future-centric programmes that will be the driving force for an innovative and technology-driven market that offers a plethora of opportunities for creative and transformational roles. MICA has been offering cutting-edge and creative programmes supported by innovative pedagogy, research, and extensive usage of technology and has partnered with several global and national institutions to impart lifelong learning skills to its learners.
Speaking on the collaboration, Anish Srikrishna, CEO, TimesPro, said, “The partnership with MICA marks a new chapter for TimesPro. We aim to realise our vision to make excellence in education accessible and affordable for our learners by leveraging technology and integrating skills to build their competencies. Our offerings through this partnership will equip them to enhance their skillsets and make them industry ready.”
Dr Shailendra Raj Mehta, President & Director, MICA, said, “The upcoming 20-30 years belong to India, and our youth needs to be empowered to realise its potential. We need to take our educational excellence through technology to every learner, across subjects and languages, and add value to those who want to skill themselves. We want to scale our outreach programmes with TimesPro and aim to take our programmes to the masses. The next few years will be exciting as we develop new-age programmes and pedagogy while bringing innovation to education.”
Prof. Preeti Shroff, Dean- MICA, said, “TimesPro has a range of very well-known industry and academic partners, and it’s the same with MICA. Both partners believe in lifelong learning and learning creativity, and the MICA approach has always been on transformative learning to shape human beings. I am tremendously impressed with TimesPro’s technology platform and pedagogical innovations, and together, we can take our programmes globally and create a significant impact.”
Prof. Anita Basalingappa, Chairperson – Online Programmes, MICA, said, “The programmes offered through our collaboration aim to cater to the contemporary and digital needs of today’s times and bring digital transformation to the processes of professionals and organisations. Programmes for senior marketing professionals, marketing analytics, or storytelling are unique in the current digital learning landscape.”
Dr Bhaskar Das, Member, Governing Council, MICA, said, “MICA and The Times of India Group share an incredible presence globally and are very well known in the industry and academia. The collaboration will bring in a significant value for our learners and provide them with innovative and future-centric educational solutions to enable them to learn new skills and stay industry-ready.”
About TimesPro:
TimesPro, established in 2013, is a leading Higher EdTech platform dedicated to empowering the career growth of aspiring learners by equipping them with skills to rise in a competitive world. TimesPro’s H.EdTech programmes are created to meet the rapidly changing industry requirements and have been blended with technology to make them accessible & affordable.
TimesPro offers a variety of created and curated learning programmes across a range of categories, industries, and age groups. They include employment-oriented early career programmes across BFSI, e-Commerce, and technology sectors; executive education for working professionals in collaboration with premier educational institutions like IIMs and IITs; and organisational learning and development interventions at the corporate level.
TimesPro also collaborates with India’s leading MNCs across varied sectors to provide upskilling and reskilling solutions to boost employability and create a robust workforce.
TimesPro is an EdTech initiative by the Times of India Group.
About MICA
Established in 1991, MICA the School of Ideas is the only residential institute in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution, offers a wide range of academic programmes including four residential programmes: Post Graduate Diploma in Management–Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), Post Graduate Certificate Programme in Crafting Creative Communication (CCC) and Fellow Programme in Management–Communications (FPM-C).
MICA’s spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community. Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital, and other related businesses.
