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The Remarkable Journey of Vandana Luthra: From Delhi Start-Up to International Brand

You’ve likely heard of VLCC, a renowned beauty and wellness brand trusted by many. This successful enterprise was founded by Vandana Luthra, a prominent Indian entrepreneur who has earned the prestigious Padma Shri award. Here’s a look at how Vandana Luthra carved her path to success.

Born on July 12, 1956, in Delhi, Vandana Luthra grew up in a family with a strong background in healthcare. Her father was a mechanical engineer, and her mother, an Ayurvedic doctor, ran her own practice. Inspired by her mother’s work, Vandana was motivated to pursue a career in health and wellness. After completing her schooling, she went on to study polytechnic.

Her quest for knowledge led her abroad, where she studied “Cosmetology and Nutrition” in Germany. This education opened her eyes to the lack of research and focus on fitness, nutrition, and beauty in India, where these aspects were often overlooked.

The 1980s were a formative decade for Vandana Luthra. She made significant strides in the field and married Mukesh Luthra in 1988. The couple co-founded VLCC (Vandana Luthra Curls and Curves) in 1989, starting as a beauty and wellness center in Safdarjung, Delhi, addressing issues related to fitness, skin, body, and haircare.

Starting with an investment of just ₹20,000, Vandana built a company now valued at over ₹2,225 crores. VLCC has expanded to 12 countries, establishing itself as a trusted global brand and raising awareness about health and beauty nationwide.

In 2013, Vandana Luthra was honored with the Padma Shri for her contributions. In 2016, she was recognized as one of the 50 powerful businesswomen by Forbes Asia. From 2011 to 2015, she was consistently featured on Fortune magazine’s list of influential women. Vandana Luthra’s journey is a testament to her vision and dedication, serving as an inspiration across the nation.

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