27 January 2022: The Jamaica Pavilion has welcomed 84,683 visitors in the first three months of World Expo 2020 Dubai. This represents almost 1% of the total 8,958,132 million Expo visitors from October to December 2021.
Under the theme Jamaica Makes It Move, the Jamaica Pavilion is proving to be a must-see Pavilion at Expo 2020. It is the scintillating music that welcomes you or the Jamaica Blue Mountain Coffee on offer daily by Mokha 1450 or showcasing sports legends like Usain Bolt, that the Jamaica Pavilion is using to exemplify the unique beauty of this island nation.
The Jamaica Pavilion has been deemed both one of the ‘coolest’ and ‘must see’ Pavilions at Expo 2020 Dubai, dedicated to highlighting the social, economic, and cultural vibrance unique to the Jamaican people. The visitor numbers are supporting the accolades ascribed to the Jamaica Pavilion.
The average number of visitors per day stands at 930.58, which accounts for 0.945% of the total number of visitors at the Expo. The Jamaica Pavilion received its highest number of visitors in a single day – almost 4000 on the UAE National Day on 02 December 2021.
“Receiving almost 1% of all Expo visitors is proof that Jamaica as a travel and a business destination generates tremendous interest. While the Jamaica Pavilion showcases business opportunities for alliances and investments, for the Middle East and other markets, the uniqueness of the pavilion reflects the culture of Jamaica, which has been a crucial aspect in attracting visitors from across the globe”, stated Donovan White, Director of Tourism of Jamaica.
Commenting on this milestone, Mr. Ainsley Brown, part of Pavilion Team, representing the Jamaica Special Economic Zone Authority (JSEZA), said “The fact that we are attracting almost 1% of the total visitors to the expo, Jamaica is boldly saying on the global stage – wi day ya! (we are here!).
A team from JSEZA forms part of the multi-agency Jamaican delegation to Dubai. Others include the Jamaica Tourist Board and Ministry of Culture, Gender, Entertainment, and Sport (MCGES).
Jamaica, having over 84,000 visitors or close to 1% of all Expo visitors from October to December 2021, is clear evidence of the pull of ‘Brand Jamaica’. The island through its history, cultural and artistic expression, has had a long and strong impact globally.
The Jamaica Pavilion is conveniently located in proximity to one of the main entrances to the Expo, positioned near the main metro line in and out of the Expo grounds.
About The Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto, and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo, and Paris.
In 2021, the JTB was declared ‘World’s Leading Cruise Destination,’ ‘World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’ for the second consecutive year by the World Travel Awards, which also named it the ‘Caribbean’s Leading Tourist Board’ for the 14th consecutive year; and the ‘Caribbean’s Leading Destination’ for the 16th consecutive year; as well as the ‘Caribbean’s Best Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’ In addition, Jamaica was awarded four gold 2021 Travvy Awards, including ‘Best Destination, Caribbean/Bahamas,’ ‘Best Culinary Destination –the Caribbean,’ Best Travel Agent Academy Program,’; as well as a TravelAge West WAVE Award for ‘Intel has national Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 10th time. In 2020, the Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 ‘Destination of the Year for Sustainable Tourism’. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions, and service providers that continue to receive prominent global recognition.
For details on upcoming special events, attractions, and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest, and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
