National, November 26, 2024: In a bid to provide continued support to its restaurant partners, Swiggy, India’s pioneering on-demand convenience platform, has rolled out three new initiatives aimed at empowering restaurant partners with improved operational excellence and growth. These include Kitchen Equipment Procurement Support, Hygiene Audit and Professional Photoshoot Services.
With a strong commitment to driving restaurant partner growth, Swiggy continues to introduce programs that address both every day and long-term challenges faced by the food services industry, helping partners streamline operations, maintain high standards, and engage more effectively with customers.
Kitchen Equipment Support: This initiative is designed to help restaurant partners maintain high operational standards by providing access to essential kitchen equipment. Through a convenient interest form on the Swiggy Owner app, restaurant partners can be directly matched with reliable suppliers. This program specifically supports small to mid-sized restaurants by providing access to high-quality equipment, ensuring that they benefit from optimized kitchen setups and fair pricing.
Hygiene Audit: Swiggy had launched ‘Swiggy Seal’, a comprehensive initiative aimed at raising hygiene and food quality standards across lakhs of restaurant partners on its platform, last month. Hygiene audit is the new addition to this program. Hygiene Audit will offer restaurant partners with comprehensive insights on their food hygiene and quality standards. This is enabled through collaboration with FSSAI-accredited agencies, to provide professional audits at discounted rates. Swiggy has partnered with 4 companies for the same. The program offers actionable feedback on key areas such as facility design, operations, maintenance, sanitation, personal hygiene and training. Additionally, educational webinars and insights via dedicated account managers are available to guide restaurants in this area.
Professional Photoshoot Services: Recognizing the importance of visual appeal in online ordering, Swiggy is offering professional photoshoot services at passthrough rates from vendors. Available through the Swiggy Owner app, this service allows restaurants to showcase authentic, high-quality images of their offerings, improving customer engagement and enhancing trust. Studies have concluded that dishes with high quality images can increase orders up to 5 times, indicating that this offering can have a positive impact on the sales of the restaurants. The company has received interest from hundreds of restaurant partners for availing professional photo shoot services during the pilot phase.
Speaking on the launches, Deepak Maloo, Head of Customer Experience & Restaurant Experience at Swiggy Food said, “Swiggy is committed to supporting its restaurant partners by providing them with vital resources and expertise and we have been rolling out relevant initiatives from time to time. These newly launched initiatives will address some key challenges faced by restaurants in their daily operations – be it improving sales through high quality images, optimizing operations with better kitchen setups, or driving high food hygiene standards.”
These initiatives are an addition to Swiggy’s past programs, such as the Recruitment Support, Licensing Support, Loan Services, amongst others. Together, these programs reflect Swiggy’s ongoing dedication to supporting restaurant partners with the right tools and resources for success.
Swiggy’s new marketing services empower restaurant partners to build their online presence through influencer marketing, ads on social media (Facebook and Instagram), and WhatsApp marketing. By collaborating with top local food influencers and targeting Swiggy users with ads on Instagram and Facebook, restaurants can drive traffic to their menu pages on the Swiggy app. Combined with hyper-local and behavioral targeting, these strategies significantly increase brand visibility and customer engagement, ensuring a higher return on ad investment than traditional methods.
Talking about the rationale of the new service, Ajit Panigrahi, AVP of Restaurant Marketing and Growth at Swiggy, said, “Restaurants today face immense competition and need more than just great food to attract customers. Our new set of marketing services helps brands grow their customer base by combining the reach and engagement of channels like influencer marketing, social media, and WhatsApp and the ability to acquire new users through the Swiggy platform. With this, we bring the combined power of social media and Swiggy even to the smallest of the restaurant partners to solve for ‘restaurant growth’ – a key problem statement for the restaurant partners.”
Key Benefits for Restaurant Partners:
- Build Brand Presence with Influencer Marketing: For emerging brands, Swiggy simplifies the process of influencer marketing by facilitating access to a network of trusted influencers through verified agencies. These agencies ensure end-to-end management, from content creation to branding, reaching highly relevant local users on Instagram.
- Target Swiggy Users with Social Media Ads: Restaurant partners can now take advantage of sharper targeting through Instagram and Facebook ads, reaching Swiggy customers and directing high-intent users to their menu pages.
- Engage Customers on WhatsApp: Additionally, restaurants can engage Swiggy customers through branded WhatsApp messages and push notifications on the Swiggy app. This direct and personalized approach helps brands cut through the competition, especially during special events and festivals.
This initiative is part of Swiggy’s vision of creating a strong Restaurant Partner Ecosystem, providing support services and effective solutions to meet the challenges faced by the industry today. Previously, Swiggy announced ‘Staffing Support,’ an initiative to help partners hire ground staff at their setups. Additionally, Licensing Support was launched to help restaurants get new or renew licenses such as FSSAI, GST, and Trademark. Swiggy also introduced SmartLinks, a feature that allows restaurants to generate tailored marketing links for their promotions, further driving traffic and engagement.
This initiative is now live across India. Interested restaurant partners can participate by accessing this service via the Restaurant Services icon on the Swiggy Owner app.
About Swiggy
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 30+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fuelled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.
For more information, visit www.swiggy.com.
]]>The initiative, conducted under the aegis of Swiggy’s Delivering Safely charter, witnessed the participation of SH Virendra Vij, IPS Deputy Commissioner of Traffic Police, aiming to educate and empower over 100 delivery partners in the NCR region regarding road safety and accident prevention practices. SH Sukhbir Singh, HPS-ACP Traffic Police, and ASI Rajesh provided training on crucial aspects such as traffic rules, helmet usage, case studies, consequences of reckless driving, and parking etiquette.
Following the workshop, a helmet distribution session and an energetic roadshow were organized by Swiggy’s delivery partner fleet to underscore Swiggy’s commitment to promoting responsible driving practices.
“Road accidents and their repercussions pose a significant challenge for India, costing the economy 4-5 per cent of the GDP annually. Most victims are pedestrians, bicyclists, and motorcyclists, many of whom are in their prime working age. Through the Delivering Safely charter, Swiggy is dedicated to the welfare of its delivery partners by regularly conducting road safety awareness programs in collaboration with police authorities. We aim to enhance traffic sensitization among delivery partners and improve their safety,” stated a Swiggy spokesperson.
Over the years, Swiggy has undertaken initiatives across various Indian cities to ensure a safe working environment for its delivery fleet. All Swiggy delivery partners are provided with insurance coverage to safeguard them on the road.
Last year, Swiggy pioneered an industry-first initiative by partnering with Dial 4242 to offer on-demand, free, and prompt ambulance services to its delivery partners. Swiggy also offers Emergency Support Services (ESS), comprising various options to assist delivery partners during emergencies or mishaps on the road. ESS includes 24*7 hotline numbers, emergency cards for delivery partners, and a direct link to local police and ambulance services via an SOS button on the delivery partner app.
For Swiggy, the safety and well-being of its delivery partners and the broader community are of utmost importance. Every delivery partner undergoes a road safety guidance module during onboarding, and the platform conducts safety campaigns offering continuous support and guidance throughout the year.
About Swiggy: Established in 2014, Swiggy is India’s foremost on-demand convenience platform, dedicated to enhancing the quality of life for urban consumers by offering unparalleled convenience. It connects consumers to over 280,000 restaurant partners in hundreds of cities. Its quick-commerce grocery service, Instamart, operates in over 25 cities. Swiggy’s latest addition, Dineout, offers users experiences in high-use categories like dining out and events in nearly 34 cities nationwide. Utilizing innovative technology, Swiggy ensures a hassle-free, fast, and reliable delivery experience. Every order delivered by Swiggy’s delivery executives guarantees customer-centric features such as lightning-fast delivery, no minimum order value, live order tracking, and 24/7 customer support.
For more information, visit www.swiggy.com
]]>The program commenced with a safety rally by Swiggy’s delivery partners at Anna Nagar yesterday, witnessing an impressive turnout of over 100 participants. This was followed by informative traffic awareness sessions led by Traffic Inspector Mr. Shakthivel. The inaugural session was graced by the esteemed presence of Mr. Kumar, Deputy Commissioner of Police Traffic, and Mr. Sundar Raj, Assistant Commissioner of Police. Today, another session has been lined up at Anna Nagar.
Following this, the program will extend its reach to delivery partners in Adyar next week before encompassing significant zones across Coimbatore.
The “Road Safety and Traffic Awareness Programme” underscores Swiggy’s commitment to promoting responsible driving practices among its delivery fleet. Participants will receive training on crucial aspects such as traffic rules, helmet usage, case studies, consequences of reckless driving, and parking etiquette. Swiggy has been conducting annual road safety training for its delivery partners in the city since 2018.
“We appreciate Swiggy’s proactive approach to road safety challenges as evident from their collaboration with the Greater Chennai City Traffic. Their commitment to ensuring the safety of their delivery partners and the communities they serve is commendable. Such initiatives set a positive example for responsible corporate citizenship in our state,” remarked Mr. Kumar, Deputy Commissioner of Police Traffic.
“Road accidents, and resultant fatalities and injuries are a big scourge for India. Every year these cost the Indian economy 4-5 percent of the GDP. Most of the victims are pedestrians, bicyclists, and motorcyclists, with many of them in their prime working age. Swiggy is committed to the welfare of its delivery partners. By conducting regular road safety awareness programmes in association with police authorities, we hope to improve traffic sensitisation to delivery partners and to improve their safety,” said Dinker Vashisht, Vice President, Corporate Affairs, Swiggy.
Parthasarthy, a Swiggy delivery partner who attended the session, expressed appreciation for the initiative. “Considering we delivery partners spend so much time on the road, I am glad that Swiggy and the Greater Chennai Traffic Police organized this session for us. Such sessions help us realize that Swiggy cares about our safety as much as it does about delivering to the customer.”
Over the years, Swiggy has conducted drives in different cities across India in its commitment to enabling a safe working environment for its delivery fleet. All delivery partners at Swiggy are provided with insurance that protects them on the road.
Last year, in an industry-first initiative, Swiggy partnered with Dial 4242 to provide on-demand, free, and fast ambulance services to its delivery partners. Swiggy also has Emergency Support Services (ESS), which encompasses various options to cater to the needs of delivery partners during an emergency or mishap on the road. The ESS includes 24*7 hotline numbers, emergency cards for delivery partners, and a direct link to the local police and ambulance service via an SOS button on the delivery partner app.
For Swiggy, the safety and well-being of its delivery partners and the wider community are paramount. All delivery partners go through a road safety guidance module at the time of onboarding. The platform also conducts safety campaigns offering support and guidance throughout the year.
About Swiggy: Founded in 2014, Swiggy is India’s leading on-demand convenience platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. It connects consumers to over 280,000 restaurant partners in hundreds of cities. Its quick commerce grocery service Instamart is present in over 25 cities. Swiggy’s latest addition, Dineout, offers users experiences in high-use categories like dining out and events in close to 25 cities across the country. Using innovative technology, Swiggy provides a hassle-free, fast, and reliable delivery experience. Every order delivered by Swiggy’s delivery executives ensures a host of customer-centric features like lightning-fast delivery, no minimum order value, live order tracking, and 24/7 customer support.
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