In a bold move on March 4th, 2024, Slice® proudly introduced Nayanthara, the renowned actress, as its latest brand ambassador, heralding an exciting chapter for the company in the summer of 2024. Nayanthara’s appointment signifies Slice®’s commitment to strengthening its bond with consumers and solidifying its position as the premier choice for mango enthusiasts.
With its irresistible allure as the ultimate mango indulgence, Slice® has long been a staple in households nationwide. Similarly, Nayanthara has earned acclaim as one of Indian cinema’s most revered actresses, earning the moniker ‘Lady Superstar.’
To kick off the summer season, Slice® is gearing up to unveil a captivating new campaign, promising to inject even more joy and intrigue into the narrative.
Expressing her enthusiasm for joining Slice® as its newest face, Nayanthara remarked, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects. I hope the new campaign immerses my fans in the delightful world of Slice in a unique and captivating way.”
Echoing this sentiment, Anuj Goyal, Associate Director of Slice and Tropicana at PepsiCo India, shared, “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brand connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with the new film as well and it will be loved by everyone.”
This partnership between Slice and Nayanthara has been facilitated by Frameworks Entertainment, marking the beginning of an exciting collaboration.
