All India, 25 April 2022: Jamaica has created impressive impressions at the World Expo 2020 Dubai. Taking advantage of its strategic location in the mobility district, the Jamaica Pavilion not only exceeded its visitor target but also received the Bronze Award for its Pavilion Design.
With the total number of expo visitors standing at over 24 million, the Jamaica Pavilion consistently held one percent of Expo visitors at World Expo 2020 Dubai and has hosted more than 320,000 visitors.
World Expo 2020 Dubai officially came to a close on March 31, 2022 after six months of world-class experiences and bringing together people from all over the world to create, collaborate and innovate in shaping the future. The World Expo 2020 was hosted under the theme ‘Connecting Minds and Creating the Future’ and categorised countries and their participation into three main districts – sustainability, mobility and opportunity.
The participant awards recognised three aspects of the pavilions – architecture and landscape, exhibition design, and theme interpretation – and the judges had a pool of 200 pavilions to examine. The award was announced and distributed during the Bureau International des Expositions (BIE) Day Awards Ceremony on March 30 in the Jubilee Park on the Expo grounds.
“From the beginning of the World Expo 2020, the Jamaica Pavilion was known as one of the ‘coolest’ pavilions. The Bronze Award for the pavilion design confirms that the Jamaica Pavilion was a must-visit. The Pavilion focused on all the elements of Jamaica to provide the visitors with the vibe of the island,” said Essie Gardner, Commissioner General of Section, Jamaica Pavilion, World Expo 2020 Dubai.
“Our culture was permeated in the entire pavilion. Visitors who came into the pavilion got a very fresh outlook on Jamaica. The award has further helped us to gain the visibility of the Brand Jamaica, so we can leverage that to increase the business to the destination,” she added.
The Jamaica Pavilion reflected the culture of the island and Jamaica’s initiative to transform and introduce it as a logistics hub connecting the Americas to the rest of the world. The 7 zones of the Jamaica Pavilion provided visitors an immersive experience of the sights, sounds, and tastes of the beautiful Caribbean Island.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto, and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo, and Paris.
In 2021, the JTB was declared ‘World’s Leading Cruise Destination,’ ‘World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’ for the second consecutive year by the World Travel Awards, which also named it the ‘Caribbean’s Leading Tourist Board’ for the 14th consecutive year; and the ‘Caribbean’s Leading Destination’ for the 16th consecutive year; as well as the ‘Caribbean’s Best Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’ In addition, Jamaica was awarded four gold 2021 Travvy Awards, including ‘Best Destination, Caribbean/Bahamas,’ ‘Best Culinary Destination –the Caribbean,’ Best Travel Agent Academy Program,’; as well as a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 10th time. In 2020, the Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 ‘Destination of the Year for Sustainable Tourism’. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.
