I didn’t enter this industry because of algorithms, rankings, or growth hacks. I entered it because I loved writing.
This was long before digital marketing became the default career choice. It was an era shaped by books, reading, and editorial discipline. Words mattered. Structure mattered. Context mattered. I believed then, and still do, that good writing has the power to shape how people think.
That belief took me into editorial work, where I was fortunate to be recognised early, including a Femina Best Editorial award. Over the years, that foundation led me to build Content Junction as a boutique content agency, working closely with brands across sectors, from PolicyBazaar and Charak Pharma to Sephora Malaysia and KALKI Fashion. The work was solid, strategic, and effective. In 2022, I was honoured with the Most Influential Content Marketing Professional award by the World Marketing Congress.
On paper, everything was going well.
But something fundamental was changing.
The moment that shifted everything for me wasn’t a client brief or a performance report. It was personal. I realised that my own behaviour had changed. I wasn’t searching anymore. I was asking.
Instead of opening Google, I found myself turning to ChatGPT. One question. One answer. No scrolling. No comparison. And suddenly it became clear to me that this wasn’t just a new tool. It was a new behaviour.
That’s when the uncomfortable realisation hit. If I, someone who had spent years building content strategies for brands, had changed how I discover information, then everyone else would too. And when that happens, visibility stops being about ranking on page one. It becomes about whether you are mentioned at all.
In an AI-first world, brands don’t compete for rankings anymore. They compete for being mentioned and cited by AI assistants people trust.
I didn’t pivot overnight. And I didn’t jump on a buzzword. I spent time studying how large language models interpret information, how they decide which brands to surface, and why some names consistently appear in AI answers while others disappear completely. We ran pilot projects, tested structures, and broke down what makes content readable not just for humans, but for machines that generate answers.
The pivot wasn’t easy.
The biggest risk wasn’t technical. It was confusion. The market didn’t yet have language for what we were doing. Some called it AEO (Answer Engine Optimization). Others called it GEO (Generative Engine Optimization) or AI SEO. Traditional SEO professionals assumed it was just a new label for the same work. Clients struggled to understand why content that “ranked well” could still be invisible inside AI responses.
We had to explain, repeatedly, that this wasn’t an extension of SEO. It was a new layer of visibility altogether.
That phase came with uncertainty. It meant re-educating the market. It meant saying no to work that no longer aligned. And it meant committing to building a category before the category even had a name.
Today, Content Junction operates as an AI visibility agency, helping brands structure their presence so they can be understood, trusted, and cited by AI assistants like ChatGPT, Gemini, and Perplexity. The work sits at the intersection of content, authority, structured data, and narrative consistency. It’s not about gaming systems. It’s about clarity.
Looking ahead, the vision is clear. Content Junction aims to be a category creator and India’s authority on AI visibility. As discovery continues to shift from search engines to answer engines, brands will need more than content. They will need coherence, credibility, and machine-readable trust.
I still believe in the power of words. The difference now is that we technically route the pathway that those words don’t just speak to people. They speak to AI systems that decide what gets remembered and what gets left out.
And that, more than anything else, is the story we’re helping brands reach next.
Founder Bio :
Seema Verma is the Founder of Content Junction, an AI visibility agency helping brands get mentioned and cited by AI assistants like ChatGPT and Gemini. An award-winning editorial professional, she was named Most Influential Content Marketing Professional by the World Marketing Congress in 2022.
FOR MORE INFORMATION
https://contentjunction.in/
