How can a spice brand continue to grow when every person of India’s 1.4 billion population is a consumer of spices in a market that is teeming with similar competitors?
For House, the answer was to localize its flavor and construction efficiency in market distribution.
View this post on Instagram
Empire Spices & Foods Expands Ram Bandhu Product Reach with Innovative Retail Technology
Twenty six years after the inception of ESFL, today Ram Bandhu has become a household name in India, has put innovation and quality at the top.
With over thirty types of condiments to meet the daily needs of the masses, and a wide variety of everyday food products such as pickles, papads, ketchup, sauces, pastes, and chutneys.
ESFL has doubled the channel’s sales. is increasing, by increasing the reach of the product to more grocery stores in India and increasing its availability through general trade.
View this post on Instagram
Talking about how ESFL is innovating its offline business delivery, Anand Rathi, Director, ESFL said, “At ESFL, we have always believed that quality and innovation are the biggest pillars of our success.
General trade continues to drive the trade engine with increasing demand for spices and condiments across India.
Read Also: Goodness Score- Redefining Recruitment
This creates a ripe opportunity for ESFL to explore our expansion plans to increase our distribution reach from the current two lakh stores to three lakh outlets in the next six months. To achieve this, we wanted to ensure that our goal of expanding Ram Bandhu’s supply chain remains undisputed.
Our team worked diligently with Bizom to create a sales gamification feature in our field sales app that can spice up the selling experience for our sales staff. And the sales process actually became noticeably more interesting to them. Adding a competitive edge with Masti has led to a significant increase in their performance in this area, as well as the growth of our market.”
Even as online player channels cause conflict, general merchandise remains the backbone of the FMCG industry, with the branded spices market expected to touch Rs. 50,000 crore by 2025.
View this post on Instagram
“The Ram brothers have been a part of Maharashtra households for more than two decades and are growing aggressively in several states in India. Lalit Bhise, CEO, Bizom, says, “Seeing how Empire Spices & Foods has cleverly tweaked its sales process on Bizom to stay ahead of any market disruption and achieve its ambitious business goals has really helped us. It’s a proud moment for me.”
ESFL will have a strong presence in the markets of Karnataka, Madhya Pradesh, and Gujarat. The company will also enhance its existing product portfolio in its current market.
To enhance its vision of becoming an integral part of every home cooking set up in India.
About Empire Spices & Foods Ltd.
Empire Spices & Foods Limited (ESFL) is an FMCG company based in Nashik, Maharashtra, renowned for manufacturing superior quality Spices, Spices, and Specialty Food items.
The company’s products are available in over half a million direct and indirect retail outlets in twelve Indian states.
ESFL also serves international markets such as the US, UK, Qatar, Dubai, Canada, Germany, Netherlands, Luxembourg, and Bahrain.
ESFL under its retail wings Ram Bandhu, Temptin, and RBM has developed a wide assortment of products ranging from Ground Spices, Blended Spices, and Specialty Spices to Papads, Pickles, Sauces, Pastes, Seasonings, and Indian Snacks.
About Bizom
Bizom is a retail intelligence platform that provides end-to-end supply chain automation for consumer product brands, enabling them with complete visibility on each movement in the supply chain and real-time, accurate retailing to make efficient decisions. Provides insight.
Trusted by CPG brands in India and emerging markets, Bizom’s retail intelligence platform empowers 7.5 million retailers across 550+ brands to drive better sales every day and achieve smart distribution by improving their manpower efficiency, channel performance and product performance gives.
