A blend of Ayurveda combined with contemporary Ayurvedic practices, Blue Nectar has successfully reconceptualized the world of beauty and wellness, presenting a range of highly effective products. Each product has been carefully crafted to have natural hedonistic aromas. Silky smooth textures, and impressive packaging to take you into a world of luxury.

Beginnings

The firm started by selling out 4-5 products that were used in Blue Terra Spa – Pain Oils, Aromatic Massage Oils, Green Tea, and Face creams in 2017. Today, their product list has extended to 80+ products across four different categories.

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Blue Terra Wellness Centre offered traditional Ayurveda techniques like Nadi Vidya and Panchkarma to heal lifestyle disorders. While the guests benefitted from the various therapies, they preferred less greasy and nicer-smelling Ayurveda oils. Initially, all Ayurveda therapies were done on a hard wooden bed in Blue Terra Centre. But then, as the winter approached in Gurgaon, customers started complaining about the cold hard beds.

Not being one to disappoint customers, they started looking for ways to contemporize Ayurveda. This led to the founders, Kapil and Sanyog working with Ayurveda doctors and researching Charak Samhita (Ayurveda traditional book) to formulate less greasy and aromatic Ayurveda Oils. They also implemented other innovative ways to make hard wooden beds mildly soft and comfortable, contemporary Steam and Shower experience with state-of-the-art fittings, etc.

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This was the beginning of the concept of contemporary Ayurveda – to make Ayurveda more adaptable. Making Ayurveda science of choice and lifestyle, rather than being relied on in times of diseases or pandemics, became the motto of Blue Nectar.

What makes Blue Nectar special?

With the use of more than 150 quality herbs, the firm takes immense pride in providing a high-quality Herb Quotient in every product which helps to quickly identify the number of pure active herbs contained in a particular product and give an indication of its effectiveness.

To further add to this, products are free from harmful chemicals, preservatives, and mineral oils. All ingredients on the packaging are displayed, helping a customer to make informed decisions. The products have also undergone clinical testing to corroborate their effectiveness and are being shipped worldwide.

The first set of products was made on customers’ special requests who could not regularly visit for therapies. As these customers had found the oils to be effective, they wanted to continue the application in the comfort of their homes. Very soon, appreciation started pouring for the oils, and demand started increasing. Customers started coming to the Spa via word of mouth, especially to purchase the oils and not the spa services. That is when the Blue Nectar products formally started in the form of Oils and green tea.

Journey of Ayurveda – From Herbs to Jars

Blue Nectar is a journey of discovery and innovation of two enthusiastic IIT-IIM graduate duo. The brand has the vision to create a range of products based on Ayurveda formulations. And modern techniques that fulfill the needs of today’s youth.

Founders’ life experiences offered a challenge to present something better to the younger millennial. This, along with the urge to make Ayurvedic practices more acceptable. Led to the making of Blue Nectar, which has now become a leading wellness firm garnering global recognition.