Digital Estate, a brand owned by OSR Media Private Limited is a leading marketing agency renowned for its personalised & innovative strategies. They are helping brands & builders in various sectors such as real estate, FMCG, hospitality, logistics, and more to elevate their business growth and 10x their Revenue with their customised approach towards the target audience in the national and international market, especially in the Middle-East & UK.
After catering & surveying various clients from diverse sectors globally, Digital Estate has discovered that incorporating multilingual approaches along with artistic elements such as Nukkad Natak & Musical Mobs into marketing campaigns can significantly propel brands to new heights.
Understanding the global landscape and the diverse markets, this breakthrough initiative is designed to tap into the rich cultural diversity present in different regions, enabling businesses to connect with their target audience on a deeper level.
Key Features of Digital Estate’s Multilingual Niche-Based Marketing Approach:
- Cultural Relevance: The marketing approach takes into account the unique cultural differences & relevance of each target market, ensuring that promotional content resonates authentically with the local audience.
- Language Integration: Recognizing the importance of linguistic diversity, Digital Estate introduces Nukkad Natak based marketing, making brands accessible to a broader audience and fostering a sense of inclusivity.
- Artistic Engagement: The captivating Nukkad Natak & Musical Mob performances serve as interactive mediums to engage with the audience and leave a long-lasting impression, further enhancing the brand visibility and sales.
- Targeted Niche Strategies: Leveraging insights gained from working with diverse industries, Digital Estate has introduced personalised marketing strategies for specific niches within each sector helping brands not just increase brand awareness but also boost revenue.
Their team of experts is well-versed in various languages including English, Hindi, Kannada, Tamil, Telugu, Arabic, Urdu, Punjabi. Bengali, Marathi and more. They believe their multilingual niche-based marketing strategy will be a game-changer for businesses looking to expand their reach and generate more business because marketing is no longer about the content you create, but the stories you tell. The team behind the concept has put a lot of effort into bridging the gap between local audiences and brands keeping in mind the need for local and dialect-based content.
Ms. Shivani Yadav, Business Executive at Digital Estate, expressed enthusiasm about the new initiative, stating, “Our experience working across various sectors has taught us the importance of adapting marketing strategies to different cultural and linguistic contexts. Coming from a theatre background, I believe that our Nukkad Natak Based marketing coupled with creative multilingual niche-based approach will empower businesses to reach new heights in their marketing endeavours.”
Adding to it, Ms. Oshikka Lumb, Founder of Digital Estate, stated, “At Digital Estate, we believe that what makes marketing effective is their three major elements i.e, Advertisement, Promotion and Publicity. Advertisement without promotion and publicity may not help a brand achieve their marketing goals and expected revenue growths. Keeping that in mind, we have introduced personalised multilingual marketing strategies, topping them up with various art forms and youth marketing that helps businesses embrace the diverse tapestry of cultures and languages and use them as a powerful conduit to connect with the heart of our audiences.
To celebrate the launch of this groundbreaking approach, Digital Estate invites businesses of all sizes to explore the possibilities of elevated marketing and brand growth.
