Friday, February 11, 2022: India’s leading beauty and wellness salon chain, Lakmé Salon, taps into indigenous Indian ingredients with its new luxe line of facial, manicure, pedicure and hair spa services, Beauty Sutra. This range draws inspiration from the age-old beauty secrets and combines it with cutting-edge techniques, delivered by highly-trained experts to bring you an all-new wellness experience.
Taking the brand’s mission to BEAUTIFY THE FUTURE a notch higher, Beauty Sutra strengthens Lakmé Salon’s Pro portfolio, which already offers services such as Perfect Radiance Illuminate facial, Youth Infinity Sculpting facial and the Morroccanoil Argan hair treatment, among others. With a network of 450+ salons and a presence in over 160+ cities across the country, these services will make use of the power and potency of homegrown, natural ingredients sourced within the country to give customers a rejuvenating, relaxing and holistic experience.
This launch comes strategically during the wedding season, making them the perfect essential pre-bridal treatments for brides-to-be who are looking to uncover their natural glow for their big day. The facial services include the goodness of ingredients like Neem, Tulsi, Turmeric, Saffron, Sandalwood and Jasmine, while hand and feet care come infused with Saffron Oil, Eladi Keram, Nagkesar, Tamarind Seed Extract, Ksheerbala Tailam, Brown Sugar, Yashtimadhu Tailam, Ashwagandha Root Powder and Sandalwood Powder, to give a naturally luxurious experience.
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The Beauty Sutra hair spas use Aloe Vera juice & Hibiscus extracts, which penetrate deeper into the hair shaft, while Liquorice & Balloon Vine, with their antifungal & antibacterial properties, clean the scalp and combat the formation of dandruff.
Each service is delivered by trained backstage experts, using ancient techniques to maximise each ingredient’s benefit and provide a sensorial feeling. Crafted to be experienced in a tranquil and calm setting, these services are highly recommended for both brides- and grooms-to-be to help rejuvenate their minds and bodies in the run-up to their wedding.
Apart from skin, hair, hands and feet services, Beauty Sutra will soon be launching full-body services to provide customers with a head-to-toe lavish, indulgent yet effective experience.
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Speaking on the launch, Pushkaraj Shenai, CEO & Executive Director, Lakmé Lever said, “Our country’s beauty heritage is rich and diverse, and we wanted to tap into this bottomless well of natural ingredients and techniques to give our customers a truly opulent yet effective experience. Beauty Sutra infuses the best of India’s indigenous ingredients, such as neem, Haldi and jasmine, with age-old, classic scientific techniques delivered by our trained backstage experts for a never-felt-before experience. With this move of expanding our luxe portfolio inspired by nature, we move one step closer to attain our goal to BEAUTIFY THE FUTURE.”
“In India, we’re truly sitting on a minefield of effective beauty rituals, which, we believe, must be preserved and developed. The Beauty Sutra range combines science-backed Indian beauty secrets with tried-and-true ingredients to produce something completely unique. It blends traditional, indigenous components with higher purity and intensity, such as Eladi Keram, Nagkesar, Ashwagandha Root Powder, Saffron and Yashtimadhu Tailam, among others, with modern, sensorial techniques, to give clients an effective yet soothing experience,” said Shabana Sheikh, National Creative Director, Skin, Lakmé Salon.
Beauty Sutra by Lakmé Salon Pro has been developed keeping in mind the safety requirements of the current times. With over 55 enhanced safety and hygiene measures implemented at every touchpoint in the salon, in collaboration with medical professionals, Lakmé Salon prioritises the general health and well-being of the customer and teams in all its services. With 96.7% of Lakmé Salon customers voting the brand SAFER THAN HOME, it will continue to help customers to look good, feel great and be their best selves through its varied product and service offerings.
About Lakmé Salon
Lakmé Lever Pvt. Ltd (Lakmé Lever) is a 100% subsidiary of HUL. It operates India’s first and leading chain of Lakmé Salons that offer expert services in Hairstyling, Skin and Beauty care. With nearly 40 years of experience and a footprint of over 450+ Lakmé Salons across 160 cities, Lakmé Salon has a deep understanding of the beauty industry. Lakmé Salon is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. Known for its magical concoction of stunning make-up, fabulous hair and excellent skin services, Lakmé Salon brings the backstage expertise and experience of Lakmé Fashion Week to modern Indian women through a team of over 5000+ highly trained professional stylists. With professionally trained hair and makeup experts with countless shows under their belt and outstanding skin services, Lakmé Salons offer customers a distinct portfolio of services and backstage rituals presented in a unique Runway Secrets menu. Continuous innovation in the portfolio is at the centre of Lakmé Salons’ growth philosophy. More than 150 entrepreneurs have partnered with Lakmé Lever as franchisees to own Lakmé Salons across the country. Backed by a comprehensive franchisee support model, expansion is one of the key focus areas for the company where a master franchisee and multi-store franchisee are provided special support and benefits. In 2015, Lakmé Lever formalised a strategic alliance with Aptech – a global leader in vocational training to set up beauty academies to train aspiring stylists across India and equip them to start their careers in the beauty industry. Lakmé Academy, powered by Aptech, is present in 115 locations across the country and offers foundation and advanced level courses in skin, hair and make-up.
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