The web series ‘Riverfront Stories’ engage viewers through emotional storytelling against the backdrop of Sabarmati Riverfront
This approach marks a departure from MYBYK’s direct marketing campaigns
Ahmedabad, 23rd January 2022: India’s leading public bike-sharing platform MYBYK has partnered with Oho Gujarati, a leading vernacular OTT platform, to engage viewers through riveting stories of the Sabarmati Riverfront. The web series ‘Riverfront Stories’ subtly integrates MYBYK into storytelling and will help build a strong brand recall. This approach marks a departure from MYBYK’s earlier direct marketing campaigns.
“We are glad to partner with Oho Gujarati in our aim to engage viewers through engaging content and storytelling. ‘Riverfront Stories’ also showcases our work with Riverfront authorities wherein we successfully transformed the pilot model of 10 bike trails to a community attraction with over 800 bicycles. The partnership reaffirms our commitment to redefining the mobility landscape through sustainability and affordability,” said Arjit Soni, Founder &CEO, MYBYK.
Riverfront Stories is an anthological series spanning four episodes weaving vivid tales with people of Ahmedabad at the pivot – a cross-section of the city’s social construct – as the day unfolds and progresses at the Sabarmati Riverfront, capturing myriad but soulful hues and emotions. These four episodes-Sawaar Sawaar Maan, Sami Saanj, Vaat Raat Maan and Madhyahan Na Jhaanjhva explores the essential threads of human connections.
“Riverfront Stories takes viewers through an emotional day’s journey by the Sabarmati River. With an appealing cast, directors Aalap Tanna, Vijaygiri Bava, Pratik Rajen Kothari, and Abhishek Jain, these stories connect with countless citizens who take a stroll along the Sabarmati Riverfront as they pass their day. The subtle brand integration with MYBYK imparts more authenticity and poignancy to storytelling,” Suryadeep Basiya, CEO, OHO Gujarati.
The partnership with Riverfront Authorities was the key milestone for MYBYK in 2016. It commenced with a trial with only ten cycles. But with the scaling down of the deposit amount from Rs 3,000 to Rs 500 and added hourly rental to the existing monthly rental of bicycles, MYBYK turned it into a thriving community attraction. Today, there are over 800 MYBYKS operational on the riverfront.
About MYBYK
MYBYK is India’s oldest, largest, and fastest-growing Public Bike Sharing Service. The growing stress on infrastructure and the government’s push for public transport have reaffirmed the need for first-mile and last-mile connectivity solutions. MYBYK aims to “Make Cities Liveable Again” by providing green, healthy, and cost-effective micro-mobility solutions to urban citizens.
It has partnered with local authorities like Janmarg, Ahmedabad Smart City, Mumbai Metro, Nagpur Metro, Kochi Metro to provide feeder bike service to the commuters. It has also gained the trust of giants like Reliance, Adani, Tata Chemicals, ISRO, etc., to provide bike-on-rent services to their local staff members. Even the students of IIT Bombay, IIM Ahmedabad, NID, CEPT use its services within and outside the campus.
MYBYK has expanded to 8 cities spread across four states, 10+ campuses, with a network of 750 Hubs and 10,000+ bicycles. On average, about 50,000 users avail of the service every month. The use is varied from the daily commute to health & leisure, and MYBYK plans to cater to all these needs.
With a recent round of funding, it plans to scale its services to the top 50 cities of India and serve over 5 lakh customers in a month, with 30 lakh rides and over 1 crore km resulting in huge carbon savings. MYBYK also plans to add Electric Bicycles (Pedal Assist) that would create a new lifestyle 2-wheeler category with ZERO stoppage time for a longer commute.
